Marketing Strategy

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Today, a well-planned and executed marketing program is more important than ever, as most buyers conduct research and make buying decisions before they ever talk to a salesperson. Global competition and e-commerce make it even more challenging to reach your prospects at the right stage of the buying process. 

An effective sales and marketing strategy is built on an informed understanding of the target market, buyers and competition. But planning is just one part of the program -- execution is equally as important. Marketing and sales need to work 

Whether you are considering entering new target markets or introducing new products to your existing markets, we can help build the foundation for a successful marketing program. Our consulting services include:

Market Planning

  • Market segmentation
  • Competitive research
  • Product positioning 

Buyer Alignment 

  • Buyer persona development 
  • Buying process mapping
  • Content and activity strategy

Campaign Execution

  • Marketing Automation tools and processes
  • Demand generation campaigns
  • Lead generation campaigns
  • Lead nurturing campaigns

Sales Enablement

  • Customer Relationship Management (CRM) systems
  • Lead management process
  • Sales tools and processes