MARKETING SERVICES

Marketing Strategy Consulting

A well-planned and executed marketing program can be a high-performing revenue engine for your organization. With many moving parts to consider and keep in alignment — from market trends to buyer requirements and competitors —  we are here to help you every step of the way. Our consulting services include:

MARKET PLANNING

• Market segmentation
• Competitive research
• Product positioning 

BUYER ALIGNMENT 

• Buyer persona development 
• Buying process mapping
• Content and activity strategy

CAMPAIGN EXECUTION

• Marketing Automation tools and processes
• Demand generation campaigns
• Lead generation campaigns
• Lead nurturing campaigns

SALES ENABLEMENT

• Customer Relationship Management (CRM) systems
• Lead management process
• Sales tools and processes 

Digital Marketing

Modern marketing technologies offer many tools to help you effectively reach and convert customers. Our digital marketing services include:

WEBSITE SERVICES

• Search Engine Optimization (SEO)
• Landing page optimization
• Website development
• Responsive and mobile site design
• Web content management systems (CMS)

CAMPAIGN SERVICES 

• Paid search campaigns (Pay-per-click)
• Email campaigns
• Social and Professional network campaigns
• In-person and virtual events